Music Video

Conceptual

An idea that runs throughout the whole thing. This can be done/shown in editing, however is commonly not very easy to relate to.

Example...
Ellie Golding- Dead in the water.
https://www.youtube.com/watch?v=VkI0znzpwS0
This music video has an editing technique that runs throughout the video, where there are frequent cuts which creates a flash back effect. There is also an element of frequent prop use (the post cards) which is used as a stimulas throughout the whole video